Free Search Engines
Free search engines are exactly that, search engines to
whom submissions are free. Due to the network of information
sharing between search engines and the ‘spidering
bots’ that crawl the web recording content from web
sites, it is possible to get in to a search engine without
ever having to submit to it. However, to be sure of a full
search engine promotion campaign, it is best to submit
to the entire list of important search engines. The major
free search engines are Google, Altavista, Yahoo (web matches),
Alltheweb, Lycos, DMOZ, AOL, Netscape, Teoma, and Hotbot.
Google is probably the most important free search engine.
Its results are used by many other search engines such
as Yahoo, Netscape, AOL and Teoma. In fact an estimated
80% of all internet searches provide Google results in
some form.
Sage
Search Engine Positioning Packages
Paid Search Engines
Paid search engines require some sort of payment to be
listed with them. The payment and listing methods are varied:
Pay For Inclusion – These search
engines charge a fee to be listed with them. Examples are
Yahoo Directory, which charges an annual fee for inclusion
in its directory and Inktomi which charges an annual fee,
per page, to be included in its listings.
Many free search engines have a paid ‘express submissions’ process
prioritizing these sites in the submissions queue, increasing
the speed with which a site is added to their listings
or reviewed by an editor.
Pay Per Click – This is a search engine that charges
you a set fee every time someone clicks on your site in their listings. Looksmart
is the most notable example of this. Looksmart charges you a set up fee for
an account and then you pre-pay for a pool of clicks. Every time someone
clicks on your site, 15c (US) is taken from that pool. When the pool runs
out, your web site listing is removed until you decide to top up the pool.
Bid For Click - A search engine that
auctions positions in its listings under specific key terms.
The highest bidder receives the number one spot under the
chosen term. Overture is the most well known example. You
start an account with a pool of money. Every time your
listing is clicked on, your bidding price is deducted from
your account. Bidding values can range from 10c per click
to some financial sites paying $30+ per click under certain
keyterms.
Sage
Search Engine Positioning Packages
Major Search Engines
