To be able to effectively maintain your web promotion you
have to be able to track data like your search engine positioning
performance and the referrals that you are getting for
certain key phrases.
Search Engine Positioning Reports
Sage provides quarterly search engine positioning
reports within the promotion monitoring, maintenance
and reciprocal links plan. The reports detail where
your site comes in each of the major search engines,
under the key terms for which you are being promoted.
Web Promotion Statistics
A good web statistics package is essential to track
your web promotion. It can show the number of people
that are visiting your site from search engines,
enabling you to be able to gauge what effect your
web promotion is having on the traffic to your site.
The web statistics should be available from your
web site hosting company. The Sage Web Hosting Package
includes the AWStats statistics program which gives
you this functionality and much more.
